MSI vs ASUS Laptops: Which Brand is Better and Why?

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In the tech industry, there are numerous brands to compare, but it is due to some pretty good reasons when it comes to the comparison between MSI and ASUS. Both the companies are well-known for their high-end tech devices and significant customer loyalty for each product.

The top products manufactured by these companies include desktop computers and laptops as well as their components such as graphics cards, etc. The targeted audience for both companies are the consumers struggling to find quality devices at a reasonable price and those who mainly focus on gaming.

Ironically, MSI and ASUS both have a similar audience as their main target so, how will you figure out which one is better and why? MSI vs ASUS has been a debate for quite a few years now, and the results keep changing due to the latest products rolled out by these tech giants loaded with new technologies.

To help you find out which one is better and if it will meet your requirements or not, we have brought to you our ultimate guide. Below you can find everything in detail about ASUS vs MSI and carefully decide which one to go for.

Too excited to find out? Let’s get started!

MSI vs ASUS: Which Brand Should You Pick?

MSI and ASUS are the two most premium laptop manufacturing companies on which many consumers have been relying for decades. These tech companies are recognized for providing their consumers with premium quality computing devices and hence are still one of the top choices for many users.

When it comes to picking the best one from these two choices, ASUS vs MSI. MSI is generally considered a better brand than ASUS. However, ASUS doesn’t lag behind in terms of offering incredible products, but the fact that MSI products stand out in every aspect makes it a better choice.

MSI is an excellent combination of powerful performance, durability, technologies, and high price. Whereas, ASUS would be the best choice if you are always down for aesthetics and want the right value for your money.

MSI

MSI, short for Micro-Star International, is a Taiwan-based company established decades ago on August 4th, 1986. The company was founded by five people and was started in New Taipei City in Taiwan.

The company initially manufactured two major computer components, i.e., graphics cards and motherboards. A couple of years later, MSI expanded its products range and started to manufacture entire desktop computers and laptops along with other components such as computer cases, power supply, all-in-one PCs, gaming PCs, laptops, and workstations for professionals.

Since the company is renowned for manufacturing the best gaming laptops and computers, its history with gaming has been pretty interesting as well. Along with years of dedication and hustle to provide the users with top-notch gaming rigs, MSI has been a host of MSI MGA, aka Masters Gaming Arena, which is one of the world’s most famous gaming tournaments.

Apart from this, the company has been an active sponsor for over 20 teams participating in eSports from all around the world. The communication between MSI and gamers is done by the gaming language, and MSI and gamers have together rocked the world of gaming with top-class innovation and technologies.

Despite its interest in gaming, the company also focuses on the needs of other consumers as well. Rightfully so, MSI has launched some incredible rigs designed exclusively to fulfill the requirements of content creators and business professionals.

Design 

When it comes to design, you see MSI putting a lot of effort into it. The best thing about the design of MSI laptops is that it is available for everyone. MSI has it all, whether you love an elegant and slim device or looking for a beasty but futuristic model. 

In terms of construction, premium-grade materials are used; therefore, the laptops are long-lasting and incredibly durable. Don’t worry about the weight because the company has addressed the issue of their bulky models and has now started to roll out the newer models being lighter. 

MSI knows well how to cater to the needs of every user; for instance, to complement the gamers with their rigs, the gaming laptops have an aggressive and beasty design. Whereas, for professional purposes such as business, education, or content creation, the sober-looking models with a touch of class and elegance are what the company is pro at making.  

Components

MSI laptops are available for different display sizes that you can choose according to your requirements. The options to choose for the display size of MSI laptops starts from 15.6 inches and go over 17.3 inches.

What truly impresses you about the display is that no matter what size you choose, you can find these with 4K resolution. Having that said, the laptops are exceptional in producing eye-pleasing visuals to satisfy your gaming and entertainment needs.  

For serious gamers, display size doesn’t matter as much as a laptop’s refresh rate does. Fortunately, with MSI gaming laptops, you won’t be disappointed here at all. The MSI Titan Series include amazing gaming laptops designed especially for gamers and therefore is integrated with a staggering refresh rate of 240 Hz.

At such a rate, you can enjoy fast-paced games without fear of lagging issues. Speaking of other gaming laptop series by MSI, the laptops are equipped with a 144 Hz refresh rate, resulting in an impressive gaming experience with no lags and complications.

You can also find some low-priced laptops – not gaming-specific – with 120 Hz and 60 Hz refresh rates. These could be used for educational or regular home usage where smooth visuals for fast-paced motion aren’t your requirements.

Gaming goes hand in hand with an attractive display quality of a laptop and, MSI knows it very well. The MSI gaming laptops are integrated with Full HD True Color technology for enhanced clarity and brilliant smoothness. These laptops also come with NTSC displays to ensure the deliverance of a wider color gamut.

As said earlier, the company manufactures top-tier as well as low-end laptops, and the same is the case with graphics cards. In the higher-end models, you can find mighty graphics cards such as RTX Series 20 whereas, for cheaper models, Radeon RX or similar GPU is usually used.

Note: No matter if you go for an expensive or a cheaper model, a graphics card in either of the device would offer adequate graphic quality along with smoother rendering.

The backlit keyboard of MSI laptops is worth noticing because it allows you complete control over the keyboard even in the dark. In addition, the models from Titan Series boasts a particular feature of mystic lights that are not illuminated in the keys but spread to the laptop’s chassis.

The thermals of a laptop are very important, primarily when the machine is used for heavier tasks and for longer hours. In terms of cooling, the MSI laptops would leave you amazed. Featuring 4 fans and 11 heat pipes, the cooling system of these devices is known to work 2x times more efficiently.

Performance 

It is no surprise that to provide the best gaming experience, the laptop required a powerful processor coupled with a higher-end graphics card and RAM storage, etc. That is exactly why MSI has integrated into most of its laptops a powerful 8th Generation Intel processor. However, if you look for even more expensive choices, you can find them equipped with i9 processors.

Whereas, the newer models have even better 10th Gen processors. Many people opt for a Core i3 chip which is adequate for casual tasks but is not suited for gaming. MSI, however, doesn’t manufacture laptops with this chip since it fails to provide your desired power to the laptop. All the models rolled out by the company have enough power to help you with faster gaming and other activities. 

Having that said, the Core i5 chip is indeed an entry-level chip but is capable of providing immense power for gaming needs. If you want future-proofing for your laptop, the Core i9 chip would be the best choice but, it will cost a good couple of bucks.

Consequently, the Core i7 chip is what we will call a happy medium that will not only offer a smoother experience for gaming but for other tasks as well, that too, without costing you an arm and a leg.  

RAM plays a significant role in gaming laptops since it is the component where all vital data is stored to provide easy yet quick access. Gaming data is added to the storage every other day and requires a considerable amount of RAM.

The minimum RAM requirement to enjoy a reasonably good gaming experience is 4 GB for a majority of the games. MSI stays a step ahead of it as its lowest range of gaming laptops starts with a minimum of 8 GB RAM, which can be used to play a wide variety of modern computer games without any issues.

Whereas, for the top-of-the-line models, the company has extended the RAM storage up to 32 GB. If we talk about the recommended RAM storage that can handle every type of game, it is 16 GB. For gamers who would like to have some future-proofing can quickly go up to 32 GB of storage.

Note: Remember, the larger the RAM storage, the higher the price will be.

Innovation

MSI shows its ability to innovate with every laptop it manufactures. You will find a variety of remarkable technologies used in MSI laptops, such as Mystic light feature for keyboard, incredibly higher refresh rates, cooling system, and a lot more.

One of these innovative features is Killer DoubleShot Pro, which allows you to select all the applications you wish to receive the highest bandwidth. This ultimately leads to the lowest possible ping with no lags at all.

Using a gaming laptop means playing with the keys to defeat your enemies. For this purpose, dedicated gamers always look for ultrafast speeds that result in quicker responses in the game. To help you with that, the MSI laptops come with a Cherry MX Speed switch.

Furthermore, another amazing innovation for the keyboards is the RGB-specific programmable keys in the MSI Steel Series 3. This technology enables the users to assign specific colors according to the roles of the keys. The array of multiple colors in the keyboard’s backlight gives it a unique and highly appealing look.

Some other useful features include the dedicated Cooler Boost technology that ensures efficient ventilation and cooling of the machine. Most gaming laptops tend to be used for prolonged hours, possibly resulting in heating up the hardware components, and this technology prevents any temperature issues in the device.

For cooling, the Thin and Leopard Series by MSI work using the thermal cooling system that ensures exceptional cooling via multiple fans and 6 heat pipes. On the contrary, the Stealth and Raider Series utilize the Shift feature; Which enables you to choose multiple profiles that offer you two scenarios, i.e., push your device to its maximum limits or save the battery.

The manufacturers use Aluminum die-casting alloy plates and CNC Polished Copper Blocks that add to the sturdiness of the device and enhance heat transfer for efficient cooling.

To provide you with an incredible audio experience while playing games such as Roblox or watching movies, MSI uses Nahimic audio technology on its laptops.

Customer Support

The customer support of MSI isn’t very encouraging because many users have complained about the technicians failing to solve their issues. When it comes to the website, it doesn’t seem to be pretty user-friendly and is somewhat challenging to navigate.

Consumers appreciate easy-to-use websites and helpful customer support so that they have fewer to no queries. Finding the right answers for your questions get frustrating if the company doesn’t offer enough support.

It is always better to have a maintained and user-friendly website along with a responsive yet helpful customer support helpline. Though you can find MSI social media pages as well and contact for the queries there but, sending a message there means waiting for a good couple of days to get a reply.

But, the good news between ASUS vs MSI is that the MSI laptops are backed up with a one-year warranty. Additionally, once you have registered for an MSI laptop, you will automatically get an accidental damage warranty which is not found in other big tech companies.

Where are MSI Laptops Manufactured?

Initially, MSI laptops were manufactured in Taiwan, where its headquarter is. Later, manufacturing was moved to some other part of the world. Currently, the graphics cards by MSI are manufactured at one of its two plants in the Chinese territory.

Why MSI Stand Out?

One word – gaming. The presence of MSI in the gaming industry is definitely unmatched by any other company. With the integration of top-notch technologies and incredible features, you can enjoy a next-level gaming experience with MSI laptops.

The best thing about this laptop manufacturing company is that it has products for everyone. Be it for an educational, business, content creation, or entertainment purpose, you can find laptops designed to serve it all.

Another thing that makes MSI stand out is it’s being an active and highly valuable sponsor to numerous eGaming tournaments – this is one of the most prominent reasons for MSI’s popularity worldwide.

MSI Recommended Laptops To Buy

ImageProductFeaturesPrice
GAMING
MSI Stealth 15M
MSI Stealth 15M
  • Features: Intel Core i7-11375H Processor | NVIDIA GeForce RTX 3060 Graphics | 15.6" 144Hz FHD 1080p Display | 16GB DDR4 RAM | 512GB SSD Storage
  • Benefits: On the Go Gaming | Versatile Connections: Thunderbolt 4 | WiFi 6 | Win10 | Carbon Gray
9.9
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PROFESSIONAL
MSI GS75 Stealth
MSI GS75 Stealth
  • Features: Intel Core i7-10875H Processor | NVIDIA GeForce RTX 2060 Graphics | 17.3" 240Hz Display | 16GB DDR4 RAM | 512GB NVMe SSD Storage
  • Benefits: Lightning Speeds | Faster Charging | TouchPad | Win10 PRO | Keyboard Color Changer
9.9
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BUSINESS
MSI GL65 Leopard
MSI GL65 Leopard
  • Features: Intel Core i7-10750H Processor | NVIDIA GeForce RTX 2070 Graphics | 15.6" FHD 144Hz 3ms Thin Bezel Display | 16GB DDR4 RAM | 512GB NVMe SSD Storage
  • Benefits: RGB with Anti-Ghost Key | HD Webcam | Giant Speakers | Win10 Home
9.8
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OFFICE
MSI GL65
MSI GL65
  • Features: Intel Core i5-10300H Processor | NVIDIA GeForce GTX 1650 Graphics | 15.6" Display | 16GB DDR4 RAM | 512GB NVMe SSD Storage
  • Benefits: MSI's exclusive Cooler Boost Technology | RGB Keyboard With Customized Keys | Thin & Light | Win10
9.8
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HOME
MSI Modern 14
MSI Modern 14
  • Features: Intel Core i5-10210UUMA Processor | NVIDIA GeForce GTX 1650 Graphics | 14" Ultra Thin Display | 8GB DDR4 RAM | 512GB NVMe SSD Storage
  • Benefits: 10 Hours Average Battery Life | White backlight Keyboard | 720p HD Webcam | Win10 Home
9.7
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ASUS

ASUS, short for ASUSTek Computer Inc., is another tremendously famous company for manufacturing tech gadgets. The name of the company was decided based on an animal’s name, i.e., Pegasus. It is a Greek word that means “rapid current” and symbolizes success and rebirth.

The establishment of ASUS dates back to 1989 when four individuals in Taipei, Taiwan, founded the multinational company. All four founders of ASUS worked as computer engineers in Aceras before establishing their own company.

By 1997, the first ASUS model was launched, and later the company decided to launch communicators based on their own name. In 2003, the tech giant, which was not very much known, released its first mobile phone. This product didn’t gain much attention at the time of release and was known a few years ago.

ASUS realized that there is something that they are not doing right due to which the company is unable to attract the target audience. Therefore, the company was reorganized and resulted in and came up with three separate groups.

The first group, i.e., ASUSTek Computer Inc., started working on monitors, laptops, motherboards, smartphones, and other computing components. Whereas Pegatron Technology, the second group, focused on providing the consumers with ready-made computers, their devices, and cases.

The third group, Unihan Technology, took charge of manufacturing computer components on a contract basis. Currently, the company is recognized in the tech market as one of the top manufacturers of laptops, monitors, and several other PC components.

Design 

Design is the foremost thing that the users look for while purchasing a laptop. When we talk about MSI vs ASUS, in terms of design, both do similar efforts. Like MSI, ASUS also manufactures models for every use, including gaming, professional work, or casual usage.

The laptops by ASUS are stylish, elegant, and flaunt an appealing design to which people would love looking twice, or some might even compliment. For gamers, the ROG Series laptops feature a classic appearance with a sturdiness that ensures a perfect gamers vibe along with backlit keyboards and ultra-thin bezels.

On the other hand, laptops for professional or even casual usage are designed with ultimate precision to make them look eye-pleasing. If we compare the ROG Series gaming laptops with MSI gaming laptops, ASUS stands out in terms of design.

Components 

ASUS laptops are available in a wide range of display sizes that one can choose depending on their requirements. For people who are always on the go and want a compact device without compromising on the power, the 11.6-inches laptops are what they are investing in. If you are a student and want a decent display size, go for 13.3-inches laptops. 

When it comes to the larger display size, ASUS also caters to your needs by manufacturing laptops with screen sizes reaching up to 15.6-inches and 17.3-inches. You can get these sizes of display with resolutions ranging from HD (1280 x 720p) to Full HD (1920 x 1080p) and even 4K (2160 x 3840p). 

In terms of refresh rate, the MSI vs ASUS debate settles with MSI winning. Why? As mentioned earlier, most gaming laptops from MSI are integrated with a 240 Hz refresh rate. Whereas, even the most expensive and advanced gaming laptop from the ASUS ROG Series, the maximum refresh rate found is 144 Hz.

Though the gaming laptops with 144 Hz refresh rates are still great and offer smooth visuals with no blurriness, these are slower than the 240 Hz gaming laptops. For gamers, the higher the refresh rate, the better the gaming experience.  

ASUS OLED laptops make it an outstanding compared as compared to its competitors. With life-like accuracy of color reproduction and exceptional color space, the laptops are best for gamers, content creators, or literally everyone who looks forward to the best color fidelity. Additionally, OLED laptops utilize special organic light-emitting compounds hence, reducing the blue-light emission by 70%. 

For eye-popping visuals, the top-of-the-line business and gaming laptops of ASUS are integrated with incredible GPU and include NVIDIA GeForce RTX 2080 graphics card. Whereas, some less expensive options feature NVIDIA GeForce GTX 1050, GTX 1050Ti, GTX 1080, and AMD Radeon Rx 560X graphics card. 

All of the aforementioned graphics cards can handle gaming titles like PUBG and Fortnite and even some higher-spec games such as Red Dead Redemption, FIFA 20, etc., but on when set on lower settings. 

ASUS has put so much effort into its keyboards that is justified by the Aura Sync Technology, which provides complete control over the keyboard’s lighting. With this, you can even set specific colors for individual keys. The ability to dance with the music beat impresses me the most about these Aura Sync keyboards. 

The cooling system of ASUS laptops is to be appreciated a lot since these offer enhanced airflow for proper ventilation. It is an essential factor that helps keep the system cool no matter how long you have used it. 

Models such as ASUS ROG GX700 have an advanced cooling system, i.e., a detachable liquid cooling module that works with the same power and efficiency as top-grade gaming desktops do. 

Most of the ASUS models sport multiple vents and dual fan cooling systems that are responsible for keeping the laptop well-ventilated even under extreme pressure. In addition to this, the Anti-Dust technology works hand in hand with the cooling system to ensure long life and low maintenance of the system. 

Performance 

Like every new company, ASUS didn’t hit all the right spots in the first place but struggled to make things fit the right places. Speaking of the performance, laptops from ASUS have never disappointed their users regardless of what model they choose. The integration of powerful processors in high-end as well as low-end laptops adds to the overall performance.

Its top creations, like ROG Mothership GZ700, feature a 9th Gen Intel Core i9 8-core processor along with an enormous 1.5 TB hard disk size makes it a gaming laptop of not only the pros but the titans.

Other gaming models like ROG Star Strix and ROG Zephyrus also run for the money by having 9th and 8th Generation Core i9 and Core i7 processors. ASUS ROG G703GX is considered the fastest ever gaming laptop by the company, thanks to its power-packed Core i9 CPU.

Apart from ASUS gaming laptops, other laptops for different purposes also offer enough power to carry out multiple tasks at one time. For example, laptops required for personal or business use that are available at a mid-range price, such as ASUS Vivobook, are powered with AMD Quad-core or Intel Core i3 processors.

Some budget laptops from ASUS, such as Vivobook L230MA, costing not more than $200, are integrated with Intel Celeron CPU.

RAM storage is another major factor that contributes to improved performance. Whether you want a laptop for gaming, professional work, or any other purpose, having a decent RAM size is a must. Thankfully, ASUS laptops come with the right amount of RAM, and you can easily find models starting from having a minimum of 4 GB RAM and extending up to 64 GB or even 128 GB in some higher-end professional and gaming laptops.

Many expensive models also have a slot for additional RAM memory in case you run out of the built-in RAM storage.  

Innovation

When it comes to innovative ideas between ASUS vs MSI, ASUS is considered a pro at it. Rightfully so, since its establishment, the company has never stopped its hustle from developing as many innovative devices as possible. Some of the top innovations integrated into ASUS laptops are discussed below which we pointed out in Acer vs ASUS comparison.

The use of ScreenPad in some premium ASUS laptops is an exceptional and unique technology, and it is basically a touchpad that provides you with fantastic control over the music. Apart from this, another impressive innovation is the launch of the slimmest laptop, i.e., ZenBook Pro Duo, with discrete graphics.

ASUS has manufactured a pretty smart laptop with many incredible technologies, out of which one is the detachable keyboard on the ROG Mothership GZ700. 

Customer Support

ASUS customer support of telephone is probably the most disappointing feature of the company. However, its online chat and social media accounts fare better in terms of quick response and ability to resolve customers’ queries.

Coming with a one-year warranty for the laptops, ASUS could be a safe choice for people who like to invest in devices that the company backs. Since we are here talking about MSI vs ASUS, MSI is the one to be crowned in terms of accidental damage warranty.

Where Are ASUS Laptops Manufactured?

Started from Taipei, Taiwan, ASUS now has its manufacturing facilities in many parts of the world, including China, Mexico, the Czech Republic, and Ostrava. During the Covid-19 pandemic, the company started to move its manufacturing facility to South-East Asia.  

Why ASUS Stand Out?

The company is known well to manufacture brilliant quality laptops, especially for business and entertainment. Though it does manufacture some excellent gaming laptops too but it isn’t what makes it stand out.

ASUS OLED screen also contributes to making the brand stand out among its competitors since it has the ability to limit the harmful blue light emission from the laptops up to 70% in comparison to the traditional LCD screens.

ASUS Recommended Laptops To Buy

ImageProductFeaturesPrice
GAMING
ASUS ROG Zephyrus G15
ASUS ROG Zephyrus G15
  • Features: AMD Ryzen 9 5900HS Processor | NVIDIA GeForce RTX 3070 Graphics | 15.6" Matte QHD 165Hz 3ms IPS Display | 16 GB 3200MHz RAM | 1 TB PCIe SSD Storage
  • Benefits: ROG Intelligent Cooling Thermal System | Thermal Grizzly Conductonaut CPU | Eclipse Gray | Anti-Glare | Windows 10 Pro
9.9
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PROFESSIONAL
ASUS ROG Strix G15
ASUS ROG Strix G15
  • Features: AMD Ryzen R9-5900HX Processor | NVIDIA GeForce RTX 3070 Graphics | 15.6” 300Hz IPS Type FHD Display | 16GB DDR4 RAM | 1TB PCIe NVMe SSD Storage
  • Benefits: ROG Intelligent Cooling Thermal System | RGB Keyboard | FREE upgrade to Windows 11 | 1 Lithium-ion Batteries
9.9
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BUSINESS
ASUS ZenBook 14
ASUS ZenBook 14
  • Features: Intel Core i7-1165G7 Processor | NVIDIA MX450 Graphics | 14” FHD NanoEdge Bezel Display | 16 GB RAM | 512 GB SSD Storage
  • Benefits: Innovative ScreenPad 2.0 | Thunderbolt 4 | Windows 10 Pro | Anti-Glare
9.8
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OFFICE
ASUS VivoBook 15
ASUS VivoBook 15
  • Features: AMD Quad Core R7-3700U Processor | AMD Radeon Vega 10 Graphics | 15.6” FHD Display | 8GB DDR4 RAM | 512GB PCIe SSD Storage
  • Benefits: Fingerprint | Windows 10 Home | Slate Gray | Ergonomic Chiclet Backlit Keyboard
9.8
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HOME
ASUS VivoBook 17
ASUS VivoBook 17
  • Features: Intel Core i5-8265U Processor | ‎Intel UHD Graphics 620 Graphics | 17.3 inch HD+ Display | 8GB DDR4 RAM | 128GB PCIe SSD Storage
  • Benefits: Windows 10 Home | Transparent Silver | Fingerprint Sensor | Ergonomic Backlit Chiclet Keyboard
9.7
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CHROMEBOOK
ASUS Chromebook Flip
ASUS Chromebook Flip
  • Features: Intel Core m3-8100Y Processor | 14" Touchscreen FHD NanoEdge Display | 8GB DDR4 RAM | 64GB eMMC Storage
  • Benefits: Backlit Keyboard | Chrome OS | 360 Degree Hinge | FREE Anti-Virus Installed
9.7
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MSI Vs. Asus: Main Differences

Both the companies have been originated from Taiwan and have their headquarters in Taipei. The main difference between the two competitor companies is that MSI is known well to manufacture unmatched gaming laptops whereas, ASUS has the most fantastic business and entertainment laptops.

Another prominent difference among the laptops from the two brands is that MSI laptops have the best refresh rates, i.e., 240 Hz. With such a robust refresh rate, you can have the most amazing gaming session.

On the other hand, even the most premium laptop from ASUS is capable of displaying visuals at a maximum refresh rate of 120 Hz only.  

Conclusion

MSI vs ASUS is an interesting debate as both brands have their pros and cons. The best thing about these laptops, regardless of the brand, is that they can fulfill the modern needs of the users. Speaking of the latest versions rolled out by MSI and ASUS, the laptops are loaded with valuable technologies.

Where the two companies differ is the purpose for which they design a laptop. In simpler words, MSI wins the race of the best gaming laptops, thanks to its incredible display technologies and higher refresh rates.

On the contrary, ASUS must be your choice if you want a Chromebook or laptop for business or entertainment use. Whopping resolutions with crystal clear audio and powerful processors is what the company promises.

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